zulily | Special Event Copy
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 Oakley Men & Women taglines |  Star Wars homepage tile & event page |
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 Disney's Frozen event page copy |
Special events are projected to have higher demand than typical events, and thus receive elevated graphic and copy treatment. Copy samples are written after reviewing the overall concept and are made to mesh with designs created by the photo editing team. Both copy and images are approved by the merchandizing teams and vendors before they are published on the site.
Expedia | Viewfinder Blog Posts
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Links to individual blog posts are available under each image.
Blog posts are written based on destination prompts, focusing on SEO content that also engages the reader and provides useful information. Each location is researched before and during the writing process to help generate original, relevant copy. Relevant Expedia products are linked throughout.
zulily | QVC Redirect Copy
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zulily customers are able to access special deals from QVC through these landing pages. Copy is written from information provided by QVC and follows strict standards in terms of wording and character count. Image copy is also created in collaboration with the photo editing team.
LAUREN PANG
copywriter
Hello! Thank you for visiting my portfolio. Please feel free to have a look at my copy samples below. More information about me can be found by clicking the 'About' link in the bar above.
zulily | Event Copy
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Also: click here to see how customers interact with event copy.
Event copy is tailored to each unique collection of items. Every collection is given a title, flavor text and short description. Copy is created based on site standards, concept and direction from merchandizing teams and brand voice.
Expedia | Activity Copy
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Links to full product pages are available under each image.
The itinerary details of activities are provided by suppliers and are edited, updated or rewritten as necessary. Logistical information is verified and entered into separate fields, following in-house style guidelines to create a consistent customer experience.