CUSTOMER EXPERIENCE
How customers interact with zulily's copy
Homepage copy: each event is represented by a unique collection title and short flavor text that accompanies the title and describes the content. These are tailored to complement the event's homepage image.
Email copy: a short description of the event's contents and overall tone, prefaced by a hook phrase. This also offers details about the event that may not be apparent from the image.
Event page copy: a description of the event, designed to give customers a summary of the content without having to go through each product. Alternate lifestyle images of the products are also available.
Navigating to Event Pages
Customers can access each event page in two ways: via the daily email of new events, or via the website homepage itself.
The daily email
The homepage
When customers click on the event, either in the email or on the homepage, they are directed to the event page. Once there, they can read the event description, browse products, or navigate back to the homepage to see other events.
